Musicians, do you find yourself scrambling last minute every time you need to post about your new music release on social media?
Or are you one of those musicians that posts their cover art on release day – then struggles to find anything else to say or create?
How much content is needed for new music promo & for how long?
- Social media platforms only show your posts to around 10% of your followers each time. So the more you post, the better you’ll reach more of your fans/followers
- It takes the average person 7 interactions with something before they register it in their conscious mind. Getting in front of people’s conscious minds will take more than a single post
- The more videos you post on TikTok and Instagram Reels means the more chances of catching on to a viral wave and getting your music heard by the masses.
- When people hear your music repetitively – either on one post or via many – you help create an ear worm that’ll have people seeking out your music on streaming sites
6 Week Campaign Calendar
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+ Daily Content
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++ TikTok Ideas
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